Visual Communication Design

Vision:

• As a premier design institute, our vision is to be recognized for excellence in education and pioneering research, making significant contributions to societal advancement and national progress.

Mission:

• To provide a dynamic academic environment where design education intersects with scholarly inquiry, fostering a culture of critical thinking, creativity and interdisciplinary collaboration.
• To integrate inquiry-driven approaches into our curriculum, empowering students to explore, experiment and discover at the intersection of design and research.
• To empower students with the knowledge, skills, and ethical framework necessary to navigate complex design challenges ethically, equipping them to become compassionate and conscientious leaders in the global design community.

Program Educational Objectives (PEOs):

• To foster proficiency in visual communication principles, techniques and technologies.
• To excel in creating impactful visual content and adapting to evolving technologies and industry trends, ensuring continuous professional growth and innovation.
• To prepare effectively communicate ideas, messages and narratives through diverse visual mediums, fostering creativity and innovation in professional practice.

Program Outcomes (POs):

• Design Knowledge: The ability to give comprehensive knowledge of design methodology, production and its management in the field of design.
• Problem Analysis: Systematically identifying, understanding and defining the challenges or opportunities that require creative solutions within a given context or problem space, guiding the design process towards effective problem-solving and innovation.
• Design/Development of Solutions: The ability to design a system, component or process to meet desired needs within realistic projects related to economic, environmental, social, political, ethical, health and safety, manufacturability and sustainability.
• Problem Solving: The ability to identify, formulate and solve technical problems.
• Professional Skills: To demonstrate Entrepreneurial and Business Skills, Management, Leadership and Team Work.
• Individual and Team Work: The ability to function effectively as an individual and as a member or leader in diverse teams on multidisciplinary environments.
• Communication Skills: Effectively conveying ideas, concepts and solutions to various stakeholders through visual, verbal and written means, facilitating collaboration, understanding and alignment throughout the design process.
• Ethics: The understanding of professional and ethical responsibility.
• Project Management and Finance: Planning, organizing and overseeing tasks, resources and timelines to ensure efficient execution of design projects, while finance in design encompasses budgeting, cost estimation and financial analysis to optimize resources and achieve project goals within financial constraints.
• Life-long learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.
• The Designer and Society: Apply reasoning informed by contextual knowledge to assess craft, societal, health, safety, legal issues and the consequent responsibilities relevant to the professional design practice.
• Environment and Sustainability: Understand the impact of the professional design solutions in societal and environmental contexts and demonstrate the knowledge of and need for sustainable development.

Program Specific Outcomes (PSOs):

• Creative Proficiency equips graduates with the ability to generate innovative and effective visual solutions, ensuring their designs communicate clearly and resonate with target audiences.
• Technical Mastery equips graduates with proficiency in design software and media techniques, ensuring they can create high-quality visual communications and adapt to evolving industry technologies.

Course Structure: